Kimberly-ClarkEntretenimiento

MindBot – Conversational Automation

Software development

What was this project about?

Organizations need to automate recurring inquiries and processes, as well as incorporate conversational channels into their promotional campaigns, without compromising user experience quality.

MindBot enables the development of custom conversational flows for customer support, registration, data validation, promotions, and interactive experiences, seamlessly integrating with each organization’s systems and processes.

Our competitive edge lies in merging technology, product mindset, and UX/CX expertise to design intuitive conversations, minimize friction, and enhance user experience. We bring our expertise in automation and digital campaigns to deliver solutions aligned with each business's goals. Featured Case Study: Kimberly-Clark for Huggies. We developed and optimized a WhatsApp-based promotional experience, streamlining the participation flow while keeping all necessary business validations in place. The campaign reached 48,632 users who started the flow, 32,677 completed registrations (67%), and 19,931 effective participations (41%), achieving a 61% conversion rate between registration and participation.

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